Conversion Detectives Ltd
Conversion Detectives is a social media marketing agency in Hertfordshire.
Established in 2011 and now providing the full digital marketing service mix.
Social media marketing is not a magic bullet. It should be part of an integrated digital marketing strategy. It won’t generate much to start with. It takes time, thought and originality to make a success.
Has dipped over the years. It is still possible to gain reach on Instagram but you are going to need to supplement your social media with paid ads.
Social media marketing is first about:
- Social confidence
Social media marketing is second about:
- A traffic source
- A selling platform
It’s about people first.
Find out who they are and what they want. When you know that you can work hard on giving them content they find valuable and share. They’ll become loyal, they’ll create content for you and they’ll share their experiences.
Cultivate your people, respect them and listen. Social media marketing is about a relationship, an equal one. It may say followers on Facebook but they are not followers like sheep. They are people and they’ll do what they want.
Seeing that your business has a thriving community will give visitors to your website ‘social confidence’ in your business.
A traffic source
Some platforms will work better than others. Finding out which and why is what Conversion Detectives does for your business success.
A selling platform
There are solutions that allow you to sell on social platforms. For short lived offers and seemingly spontaneous deals this can work well.
But you are better off having the sale take place on your website. It will give you more credit in Google’s eyes as the traffic will complete an action and stay on site. If that’s more than your competitors then you will appear above them in Google search.
Social media platforms overview
Facebook is an advertising platform. It appeals to older people more and more.
Facebook Messenger, worth a look for some businesses along with the use of chatbots.
Twitter is great for specialists. It is a news platform more than a social network.
Instagram, you’re going to be quids in if your product or service is highly visual.
YouTube, this is another advertising platform and not always the best place to be. Success needs orginal thought and intense effort.
Pinterest, nice try but not likely to ever produce traffic or sales.
TikTok, a very young demographic and very new. We’ll wait and see
WhatsApp, limited to 256 in a group. Perhaps worthwhile for small groups of influencers but very hard to police.
Snapchat, again, specialised and a young demographic. Big bucks needed here as you’re going to have to do paid ads.
Linkedin is a boon for business to business, reach is low without the very best content and some ad spend.
Our Other Digital Marketing Services
Our services include:
What success has Conversion Detectives had?
Read our client success stories.
Your Digital Marketing Direction
Our policy is to explain, simply, the strategies we create. We then manage a system of powerful digital marketing tactics. Account maintenance that is keeping your business continually improving is part of our nature.
Blue Planet Diagnostics
- Benjamin Tilly, Blue Earth Diagnostics
The Trauma Practice
Matthew Alderton, The Trauma Practice
- Sam G., Digital Marketing Consultant
Smart Planet Marketing
- Paul A., Smart Planet Marketing
John Cook, Elan Media
- Dixon Jones, Majestic
Wates Living Space
- Barry Critchell, Analyst Developer, Wates Living Space
- Sheema Luca, Marketing Manager
Signature Gifts Ltd
- Mike Herbert, Director Signature Gifts Ltd
Traffic Growth Case Study – Lucy Bee
Lucy Bee sells organic & ethical food and skincare products.
Traffic growth to lucybee.com over one year,
125% new users,
attracted by original content
Let’s have a chat
Click below for our contact page.
Realism. How much time, people and money do you have? Be realistic as social media marketing is labour intensive.
Actions. What are the actions you want? Is it just to engage with the business, drive traffic or create sales? Measure the behaviour you want, like post reactions and the outcomes, the visits or sales. Remember that social marketing is only one aspect of online marketing.
It can be what you least expect. It can be a short badly lit hand held video. It can be a brochure giveaway or even a recipe for a cake. We’ve seen all of these have great success. Success will depend on your audience and what they want. It is trial and experimentation. Just remember to track all you do on a weekly basis.
Build up your content ideas. Put them into categories that appeal to your business demographic. Trial series of content. Try the same copy but with different images or different video.
Have a schedule worked out for the seasonality for you business and measure what creates true engagement and user generated content. If you get it right your content will take on a life of its own.
About Conversion Detectives
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
is incorporated as a
Private Limited Company.
Company No: 10690806