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Social Media Marketing Agency in Hertfordshire


 

Conversion Detectives Ltd

Conversion Detectives is a social media marketing agency in Hertfordshire.

Established in 2011 and now providing the full digital marketing service mix.

 

Caveats

Social media marketing is not a magic bullet. It should be part of an integrated digital marketing strategy. It won’t generate much to start with. It takes time, thought and originality to make a success.

 

Organic reach

Has dipped over the years. It is still possible to gain reach on Instagram but you are going to need to supplement your social media with paid ads.

Social media marketing is first about:

  • Community
  • Social confidence

Social media marketing is second about:

  • A traffic source
  • A selling platform

 

Community

It’s about people first.

Find out who they are and what they want. When you know that you can work hard on giving them content they find valuable and share. They’ll become loyal, they’ll create content for you and they’ll share their experiences.

Cultivate your people, respect them and listen. Social media marketing is about a relationship, an equal one. It may say followers on Facebook but they are not followers like sheep. They are people and they’ll do what they want.

 

Social confidence

Seeing that your business has a thriving community will give visitors to your website ‘social confidence’ in your business.

 

A traffic source

Some platforms will work better than others. Finding out which and why is what Conversion Detectives does for your business success.

 

A selling platform

There are solutions that allow you to sell on social platforms. For short lived offers and seemingly spontaneous deals this can work well.

But you are better off having the sale take place on your website. It will give you more credit in Google’s eyes as the traffic will complete an action and stay on site. If that’s more than your competitors then you will appear above them in Google search.

 

Social media platforms overview

Facebook is an advertising platform. It appeals to older people more and more.

Facebook Messenger, worth a look for some businesses along with the use of chatbots.

Twitter is great for specialists. It is a news platform more than a social network.

Instagram, you’re going to be quids in if your product or service is highly visual.

PLUS

YouTube, this is another advertising platform and not always the best place to be. Success needs orginal thought and intense effort.

Pinterest, nice try but not likely to ever produce traffic or sales.

TikTok, a very young demographic and very new. We’ll wait and see

WhatsApp, limited to 256 in a group. Perhaps worthwhile for small groups of influencers but very hard to police.

Snapchat, again, specialised and a young demographic. Big bucks needed here as you’re going to have to do paid ads.

AND

Linkedin is a boon for business to business, reach is low without the very best content and some ad spend.

 

Our Other Digital Marketing Services

Our services include:

Conversion Detectives Digital Marketing Services

 

What success has Conversion Detectives had?

Read our client success stories.

Conversion Detectives Clients

 

Your Digital Marketing Direction

Our policy is to explain, simply, the strategies we create. We then manage a system of powerful digital marketing tactics.  Account maintenance that is keeping your business continually improving is part of our nature.

 

Testimonials

Ben Tilly

Blue Planet Diagnostics

"...has an excellent appreciation and a sound knowledge of both traditional and online marketing."

- Benjamin Tilly, Blue Earth Diagnostics
5.0
2018-04-06T09:55:17+00:00
Ben Tilly
"...has an excellent appreciation and a sound knowledge of both traditional and online marketing." - Benjamin Tilly, Blue Earth Diagnostics
Matt Alderton

The Trauma Practice

"Conversion Detectives Ltd provides me with an exceptional level of service with bespoke solutions for my digital marketing.

Matthew Alderton, The Trauma Practice
5.0
2020-07-13T14:38:20+00:00
Matt Alderton
"Conversion Detectives Ltd provides me with an exceptional level of service with bespoke solutions for my digital marketing. Matthew Alderton, The Trauma Practice
Sam G.

SEO Consultant

"His knowledge, skills and enthusiasm surpass that of any normal consultant."

- Sam G., Digital Marketing Consultant
4.0
2018-04-06T09:42:44+00:00
Sam G.
"His knowledge, skills and enthusiasm surpass that of any normal consultant." - Sam G., Digital Marketing Consultant
Planet Image - Methodology Overview

Smart Planet Marketing

"...a rare combination of methodical logic and creative awareness."

- Paul A., Smart Planet Marketing
5.0
2018-04-05T16:12:26+00:00
Planet Image - Methodology Overview
"...a rare combination of methodical logic and creative awareness." - Paul A., Smart Planet Marketing
John Cook

Elan Media

"The website audit is always very comprehensive and provides a brilliant staring point for websites both new and for existing site rebuilds."

John Cook, Elan Media
5.0
2020-07-13T14:58:01+00:00
John Cook
"The website audit is always very comprehensive and provides a brilliant staring point for websites both new and for existing site rebuilds." John Cook, Elan Media
Dixon Jones

Majestic SEO

"...on time, well thought through and in budget."

- Dixon Jones, Majestic
5.0
2018-04-06T09:45:55+00:00
Dixon Jones
"...on time, well thought through and in budget." - Dixon Jones, Majestic

Wates Living Space

"...one of the most impressive creative minds I have ever witnessed. If anyone can come up with an original idea, it's Jim."

- Barry Critchell, Analyst Developer, Wates Living Space
5.0
2018-04-06T09:50:21+00:00
"...one of the most impressive creative minds I have ever witnessed. If anyone can come up with an original idea, it's Jim." - Barry Critchell, Analyst Developer, Wates Living Space
Sheema Luca

Webgains

"...passionate, bold, professional, action-orientated, creative with a no-nonsense approach."

- Sheema Luca, Marketing Manager
5.0
2018-04-06T09:35:29+00:00
Sheema Luca
"...passionate, bold, professional, action-orientated, creative with a no-nonsense approach." - Sheema Luca, Marketing Manager
Mike Herbert

Signature Gifts Ltd

"...developed a specialism in conversion optimisation and social media, in which he has demonstrated great results."

- Mike Herbert, Director Signature Gifts Ltd
5.0
2018-04-07T08:58:01+00:00
Mike Herbert
"...developed a specialism in conversion optimisation and social media, in which he has demonstrated great results." - Mike Herbert, Director Signature Gifts Ltd
4.9
9

Traffic Growth Case Study – Lucy Bee

 

Lucy Bee - Conversion Detectives Client

 

Lucy Buckingham

Lucy Bee sells organic & ethical food and skincare products.

 

Traffic growth to lucybee.com over one year,

125% new users,

attracted by original content

 

Read the Case Study

Digital Marketing Agency Hertfordshire

 

Let’s have a chat

Click below for our contact page.

Contact Conversion Detectives

It can be what you least expect. It can be a short badly lit hand held video. It can be a brochure giveaway or even a recipe for a cake. We’ve seen all of these have great success. Success will depend on your audience and what they want. It is trial and experimentation. Just remember to track all you do on a weekly basis.

Build up your content ideas. Put them into categories that appeal to your business demographic. Trial series of content. Try the same copy but with different images or different video.

Have a schedule worked out for the seasonality for you business and measure what creates true engagement and user generated content. If you get it right your content will take on a life of its own.

About Conversion Detectives
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.

Read our digital marketing jargon buster here.

 

 

 

 

Conversion Detectives
is incorporated as a
Private Limited Company.

Company No: 10690806

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