Means having a direct relationship with your leads and customers. It’s cheap compared with advertising and search optimisation (did you know that 50% of searches in Google in the US lead to no clicks)?
Building a list is the second most important aspect of your online presence after an optimised website. O’ you pay for sends and the email platform but it’s so much cheaper than ads.
You can segment to make messaging more likely to create a sale and you can test lots of variations in messaging to see which copy leads to more opens and more sales.
- Just because subscribers don’t open doesn’t mean they are not visiting your website
- Email stats software is flawed therefore not accurate
- Sending to the non-openers will increase your open rate significantly
View more of Conversion Detective’s clients, like this respected digital marketing agency…