Conversion Detectives Ltd
Conversion Detectives is a lead generation agency in Hertfordshire.
We use a range of digital marketing to create a steady supply of leads for your business.
Ideal lead generation means
Attracting potential customer enough for them to signup. The signup is usually to an email platform. Email means a direct relationship with your customer.
Once you have your leads you ‘nurture’ them into becoming, customers, repeat buyers and up the ‘ladder of loyalty’ where they become evangelists for your brand.
What’s in it for me?
Well, what’s in it for your potential customer? ‘What’s in it for me?’ This is the subconscious question everyone asks when they visit your website.
Features, benefits, price and promotion
What makes you different? What is unique about your product, service, app or business? Is it features, the benefits (emotion) or is it a good deal?
A term beloved of affiliate marketers out for a quick buck and not at all interested in people or the long term sustainability of a business. We believe lead generation is only part of the cycle for a successful business and not an end in itself.
Lead generation vehicles
What you need is a range of vehicles that will keep on providing leads. This will depend on your business, what you do and what your customers want.
For an app for micro businesses an online calculator for how much they will save in time doing admin.
A free print brochure, advertised on Facebook to increase the email list (this created 30,000+ email signups in under eighteen months).
E.A.T. is Google’s model for websites, Expertise, Authority and Trust. What it boils down to is creating great content, original and fun or informative. Content that can be trusted because your business is an authority.
Lead generation and traffic channels
Content will create leads, social media and ads will also create leads. The blend differs for every business. The vehicle you use to attract can vary and so can the mechanism.
A mechanism is something like a popup or slide in window, with an offer that doesn’t have to be thought about, ‘I’ll sign up to that!’
Once the lead comes into your email platform you send automated emails. We call it a ‘nurture engine.’ The ‘nurture engine’ provides fun information. This information doesn’t have to be a sale, just something of value.
A pop up on a client’s website promoted a guide to living healthy at the start of Autumn. 1,600 leads were created in under three weeks.
Always give value otherwise you’ll be like every have a go online marketer who’s bought a ‘system’ for lead generation for a handful of dollars.
Value what you’re giving. It can be a guide, very popular, useful and valuable too or a course of regular email reminders on a topic allied to your business market.
Tactics for lead generation include:
- Email marketing
- Landing pages
- Content Marketing
- Social media
- Paid ads
- Conversion optimisation
Conversion Detectives work
- We’ll research your customers and market
- Create the best possible content for your lead generation
- Measure what works and what doesn’t
There’s a lot more to lead generation and digital marketing. We can put it all together for your business in a streamlined manner.
Other Digital Marketing Services
Our services include:
Read our client success stories.
Your Digital Marketing Direction
Our policy is to explain, simply, the strategies we create. We then manage a system of powerful digital marketing tactics. Account maintenance that is keeping your business continually improving is part of our nature.
Signature Gifts Ltd
- Mike Herbert, Director Signature Gifts Ltd
Smart Planet Marketing
- Paul A., Smart Planet Marketing
John Cook, Elan Media
- Sam G., Digital Marketing Consultant
Blue Planet Diagnostics
- Benjamin Tilly, Blue Earth Diagnostics
The Trauma Practice
Matthew Alderton, The Trauma Practice
- Dixon Jones, Majestic
- Sheema Luca, Marketing Manager
Wates Living Space
- Barry Critchell, Analyst Developer, Wates Living Space
Traffic Growth Case Study – Lucy Bee
Lucy Bee sells organic & ethical food and skincare products.
Traffic growth to lucybee.com over one year,
125% new users,
attracted by original content
Let’s have a chat
Click below for our contact page.
It’s a jargon term. It just means attracting potential customers to buy.
Automated email. A person signs up and receives regular, useful email.
A landing page is a page with a single focus. Usually used for an ad campaign and aimed at converting the visitors into a lead by them signing up to your email list.
Content marketing is the creation and distribution of original ‘content’ that has value (videos, blog posts, social media posts, infographics, calculators and a lot, lot more). For lead generation an easy signup to an email list is included.
The offer. What’s in it for the person who signs up? You really have to put the thought into this part. Everything about online marketing requires original content that attracts customers.
About Conversion Detectives
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
is incorporated as a
Private Limited Company.
Company No: 10690806