Conversion Detectives Ltd
We’re Conversion Detectives and we are a creative content marketing agency based in Hertfordshire and working all over the UK.
Creative Content Marketing Wins
Content is such a dull word. Everything on the web is content. Social media marketing? That’s content marketing in the main.
You see all the other channels that bring visitors to a website or a social profile and makes them buy or hire are about technique, like SEO and PPC.
That’s important and so are the analytics that measure success.
But those channels are nothing without ‘stuff that makes you buy stuff’ or content if you still want to call it that.
The words you see next to a button on an ecommerce site, that’s called micro copy by those that specialize in conversion or you could call it ‘tiny content.’
So from copy that sells to video testimonials, infographics, beautiful imagery, fun tweets, case studies, podcasts, Google or social ads and product descriptions you have a lot of different content types.
Which Content Works?
Well, what do you want from it? Is it to just sell?
There’s more to content than the sale.
Creative Content Marketing
Well, yes help with the sale but it will also expose your business to new people creating awareness and bringing new people to your website.
If you get a visit and that visitor hangs around then you still gain as Google loves visitors consuming your content.
Content marketing should inform and entertain, o’ if it can do both then you are on a winner.
Conversion Content Creators
Everyone that works for Conversion Detectives happens to have a second creative string to their bow, we have a techie guy who composes music and has his own band, an SEO /digital marketing guy who plays guitar, a writer (published on Amazon and a tv credit), that’s me, a video guy who’s a trained actor (you might have seen him on Sherlock etc) and a designer / developer who’s also a trained actor (and a retained firefighter).
This is one of the reasons Conversion Detectives is a leading creative content marketing agency.
The other reasons you’ll like us:
- Research (we do a lot of that)
- Idea generation (we do more than you can imagine)
- Measurement (we measure everything to give you an edge)
- Original content (stuff your competitors aren’t doing)
How do we work?
- We use our own systematic workflow.
- We measure all activities against your targets.
- At our core is the belief in original content, from copy to video that content has to be creative, informative and quite often fun.
We can go into more detail when we have a chat.
What success has Conversion Detectives had?
Read our client success stories.
The Trauma Practice
Matthew Alderton, The Trauma Practice
- Dixon Jones, Majestic
Wates Living Space
- Barry Critchell, Analyst Developer, Wates Living Space
Signature Gifts Ltd
- Mike Herbert, Director Signature Gifts Ltd
Blue Planet Diagnostics
- Benjamin Tilly, Blue Earth Diagnostics
John Cook, Elan Media
- Sheema Luca, Marketing Manager
- Sam G., Digital Marketing Consultant
Smart Planet Marketing
- Paul A., Smart Planet Marketing
Traffic Growth Case Study – Lucy Bee
Lucy Bee sells organic & ethical food and skincare products.
Traffic growth to lucybee.com over one year,
125% new users,
attracted by original content
Contact Conversion Detectives Todayfor a friendly no obligation chat
Let’s have a chat
Fill in the form above or click below for our contact page.
Content marketing is the creation and distribution of original ‘content’ that has value (videos, blog posts, social media posts, infographics, calculators and a lot, lot more).
Content marketing attracts organic, search traffic. It also attracts links from other websites (which will send pre-qualified traffic that has some form of ‘intent.’) It also creates brand awareness and word-of-mouth. This factor means your content getting shared and your brand reaching more people.
People trust a business more if they believe in the content. If people believe they become part of your business, part of your ‘tribe.’ Therefore they will promote your business.
You’ll know the seasonality of your business. But we’re also look into the traffic to your website, if you have the data. If you’ve just started we’ll use services like Google Trends.
That’s all we live for at Conversion Detectives. There are a number of tools we use, o’ and graft. Here’s a post with three ideas to make you more creative.
There’s more than one-way and more than one tool. But you can’t beat eyes on the post and gathering true engagement. True engagement is what people are doing with that post. Are they sharing, tagging people, commenting or reacting?
You can also look at minutes watched for videos or time on page for a post or page. Alongside that you can look at your brand mentions. Are they increasing?
Why I Love Hertfordshire
Why do we make a big thing about Hertfordshire? Because we love being in this wonderful county. Don’t get me wrong there’s lots of lovely places in the UK but Hertfordshire is where I was born, Kings Langley and where I went to school, Berkhamsted. I’ve lived in Welwyn Garden City for a long time.
St Albans is just up the road and a place to browse for food and coffee. Watford is somewhere I spent a lot of time growing up, visiting the shopping centre and especially John Lewis. My mum used to treat me to a Knickerbocker Glory.
I’ve worked all over including Hemel Hempstead, Watford (again) and Stevenage. I go to a lot of networking groups. I especially like the vibe in Harpenden and Hertford.
My daughter goes to school in Hatfield and I do enjoy acting at The Barn Welwyn Garden City.
Conversion Detectives Ltd
About Conversion Detectives
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
is incorporated as a
Private Limited Company.
Company No: 10690806