CRO Writing Tips in 5 Words Who, What, Which, How, Why The Big 5 I love lists. Checklists I call them and I have them for everything I do for Conversion. You can’t have enough lists can you? You’ll never forget anything. Most of my lists are in Excel, some in a database and quite a few in Word documents. Some Ideas to Write for Your Audience There are many ways to write for an audience. If you don’t know them very well it is hard....
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6 Rules in 6 Words: Metaphors, Length, Cut, Passive, Jargon, Barbarity George Orwell Wrote classic novels and was a significant journalist. None of us will be able to write like him. I know I can’t write like him but I can learn to write better for Website visitors. If you are familiar with these rules you’ll be writing more effectively for your visitors and customers. Read more about George Orwell’s 6 Writing Rules here. ...
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