Pricing’s Effect on Conversion 5 Words: Pennies, Sensitive, Cash, Voucher, Struggle The Penny Drops I worked for a major online reseller of hardware and software. It was mostly catalogue driven when I started and we advertised in a lot of magazines. Every week we were tasked with doing a price comparison with our competitors. Every week I’d undercut them and the next week they would return the favour, even if it was by just a penny...
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