Digital Marketing isn’t easy. Get it right and it is cost effective and measurable. O’ and EVERYONE is online. How do you start digital marketing? I like to use the SOSTAC plan as a starting point. Like all plans it will end up at the back of a drawer or lost on your computer or your Dropbox. BUT you need a starting point and structure. You will have to be adaptable and respond to what works. You’ll also have to ask yourself a lot...
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