CRO Writing Tips in 5 Words Who, What, Which, How, Why The Big 5 I love lists. Checklists I call them and I have them for everything I do for Conversion. You can’t have enough lists can you? You’ll never forget anything. Most of my lists are in Excel, some in a database and quite a few in Word documents. Some Ideas to Write for Your Audience There are many ways to write for an audience. If you don’t know them very well it is hard....
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