Growth hacking is a buzz phrase. I’m not that keen on the phrase but I understand that it acts as useful shorthand. Growth Hacking A growth hacker works across many parts of a business. The so-called marketing funnel (the funnel is dead, it’s more of a bubble really), sales segments and product development is where you’ll find a growth hacker. Conversion Detectives We’re digital marketers not growth hackers although there is a lot...
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Do you get annoyed when a website popup appears while you are browsing? Or are you immune. Me? I’m quite immune these days. I like them as they can grow an email list or make a sale more likely with very little effort. Consideration The marketing model I like best is Awareness, Consideration, and Purchase. So, once you have a visitor (that’s the Awareness sorted then) you want them to ‘Consider’ (and you want to know who they are)....
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Online Value Proposition in 5 Words: Instant, Touchstone, Conversion, Me, Test What Does Your Website Offer? We know exactly what our Website is offering, don’t we? We concentrate on creating all manner of content (words, images, video etc) based on what we are selling or promoting. Your Website may have what it does in the actual domain name and you may think that’s enough, it’s obvious isn’t it? Instant Summation Does your...
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Categories, Structure and Navigation in 5 Words: Words, Map, SEO, Time-Saving Sometimes it’s easy to work out which categories your site needs and that will dictate your navigation for your visitors. But have you found all the words possible? Falling Down The Word Mine With an e-commerce site, your product and your product ranges will be neat and easy to follow and the navigation will be simple but what if you are offering a...
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Conversion Rate Optimisation Resources in 7 Words: Conversion Experts, Conversion XL, 25 CRO Tools The great thing about working in Conversion Rate Optimisation is the other people that do the same thing because they share. The following is a brief list of some great CRO resources, including the best CRO experts, testing your selves and an endless resource of clues and ideas to making more traffic into sales for your website. ...
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