When you first start using digital marketing analytics you’re mind is going to get fried. A lot of the stats will look great. At last you can see what your marketing is doing. Don’t Trust Them That’s a bit extreme I know. Perhaps it would be better to say take every statistic with ‘a pinch of salt’. Google Analytics Is it 100%? I doubt it. You will see a green shield with a tick on it at the top of the page. So, Google is saying...
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Competition Conversion in 2 Words: Competitor Research Influenced By? I remember a comedian being asked who were his major influences and he replied: “Do you mean who do I steal from? The best.” We were recently commissioned to review 5 of our client’s competitor sites and do a competitive Conversion Rate Optimisation Report for each and so we learnt a lot. Is this theft or in ‘geek-speak’ simply ‘reverse-engineering?’ If you want to...
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