Conversion Detectives Ltd
We’re Conversion Detectives and we are a Shopify marketing agency based in Hertfordshire developing marketing strategy for a range of clients in the UK and beyond.
Why be a Shopify Marketing Agency?
It looks like Shopify will be rebranding to just ‘Shop.’ Why? So, they can own the term ‘shop.’ A mite ambitious but it is the number one turnkey solution for ecommerce.
In short Shopify is really good at what it does.
It is possible to have a store up and running in a week if not less. Everything you need is built in.
There’s an App for That
Shopify is endlessly adaptable. The Shopify marketplace is jam packed with apps that add functionality from delivery options to Instagram feeds and SEO.
Search Engine Optimisation
SEO Manager is one app you’re going to need. It’s a few dollars per month but is saves time and allows you to do all the nitty gritty stuff. We’ve found their support excellent.
Marketing with a Shopify Store
It’s not very different from any other platform if you get the basics right like the naming conventions of products eg keywords within your product names and URLs.
That’s round one of marketing with Shopify getting the foundations right for Search Engine Optimisation.
Successful businesses will know that you create a hub, that is your website plus your email list and Shopify has all manner of integrations. Since MailChimp and Shopify fell out over data exchanging the big player is Klavyio. Klavyio has endless possibilities by using automation and popups.
So, we would recommend using Shopify BUT you have to be aware that although relatively cheap (until you need to expand) and easy to use, you are tied into the platform (that’s their business, fair enough).
There are limitations until you get to Shopify Plus (currently $2,000 pm). The main one is that you can’t do anything in the basket such as adding conversion tools and messaging.
The SOSTAC Marketing Plan
When you’re happy to use Shopify and most likely invested some development cost to customise what do you do?
You invest in a marketing strategy audit and plan.
That’s what we offer to all Shopify businesses and we use the SOSTAC marketing plan model.
Where is the business now?
Where does the business want to go?
How are going to get there. The big idea.
The details of the strategy.
What we actually need to do to make this happen, by when and by who?
The people, the budget and how you are going to measure success.
What Makes Conversion Detectives Different
We believe that once you are experienced in all the different marketing techniques, from Ad management to SEO and more, what separates you from the competition is original and creative content. All that technique for marketing a Shopify store needs an original content strategy plan.
How do we work?
- We use our own systematic workflow.
- We measure all activities against your targets.
- At our core is the belief in original content, from copy to video that content has to be creative, informative and quite often fun.
We can go into more detail when we have a chat.
What success has Conversion Detectives had?
Read our client success stories.
Traffic Growth Case Study – Lucy Bee
Lucy Bee sells organic & ethical food and skincare products.
Traffic growth to lucybee.com over one year,
125% new users,
attracted by original content
Contact Conversion Detectives Todayfor a friendly no obligation chat
Let’s have a chat
Fill in the form above or click below for our contact page.
A digital growth agency is a results-orientated way of marketing online. A digital growth agency will have a ‘framework’ or method of systematically looking at your potential for growth. ‘Growth Hacking’ is sometimes used but this term is really aimed at the whole business from production to sale.
Digital growth looks at the fundamentals of digital marketing disciplines looking for potential growth opportunities. This can be anything from providing better (more likely to buy) traffic to the sales basket and how better to improve abandonment and upsell to more products or services.
Well, it’s not overnight. If you are committed to growing your business online then you have to invest time. A thorough audit of your online business is the starting point. After this research it is a question of creating proritised actions.
You may see results in a month, if you have the budget and the traffic to your website. It could take three months to a year. The best way of seeing digital growth is as a virtuous cycle. That is build digital growth into your business.
You have to spend money to make money. It’s true of all we do in marketing. Starting with an audit can start at the best part of a thousand pounds, but you stand to gain big time. T
A particular project can be done on a fixed fee over several months. It also depends on the people you have in your business that can help. So, you are talking about using an agency for a set number of hours per month. See our Pricing Packages for hourly rates.
An idea of what is entailed can be found on our blog post ‘Website Conversion Optimisation on a Budget'.
Method. Creative thought. Consistency. Measurement and a willingness to make a difference are also up there but in the main it’s how you, as a client, get on with the agency. It’s a collaborative business and a creative one. You’ll most likely have to make changes to how you see your business digitally.
What do you want to achieve? Is it principally revenue? We’ve seen a 20% increase in sales from a new website build. Is it influence? We’ve had a client grow their email list from a few hundred to 30,000 in 18 months. Is it branding and creating a community, your tribe? We’ve had a hand in building social following to tens of thousands.
Why I Love Hertfordshire
Why do we make a big thing about Hertfordshire? Because we love being in this wonderful county. Don’t get me wrong there’s lots of lovely places in the UK but Hertfordshire is where I was born, Kings Langley and where I went to school, Berkhamsted. I’ve lived in Welwyn Garden City for a long time.
St Albans is just up the road and a place to browse for food and coffee. Watford is somewhere I spent a lot of time growing up, visiting the shopping centre and especially John Lewis. My mum used to treat me to a Knickerbocker Glory.
I’ve worked all over including Hemel Hempstead, Watford (again) and Stevenage. I go to a lot of networking groups. I especially like the vibe in Harpenden and Hertford.
My daughter goes to school in Hatfield and I do enjoy acting at The Barn Welwyn Garden City.
Conversion Detectives Ltd
About Conversion Detectives
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
is incorporated as a
Private Limited Company.
Company No: 10690806