Conversion Detectives Ltd
We’re Conversion Detectives and we are a full service marketing agency based in Hertfordshire developing marketing strategy for a range of clients in the UK and beyond.
What is a Full Service Digital Marketing Agency?
You can divide digital marketing channels and traffic into:
- Owned
- Earned
- Paid
Owned Traffic
That’s your website and its organic traffic. It’s also your email list. These combined are the two most important elements of online marketing. Together they form the hub at the centre of your marketing efforts.
Earned Visitors
Usually results from content. Content meaning anything you put on the web. From blog posts to video. If that content is original, creative or informative then you earn visits by search, links from other web sites (which should bring in pre qualified traffic) and social sharing, reactions and comments.
Paid Advertising
The obvious one, Google Ads, social advertising of course, but also PR and affiliate programmes.
Integrated Digital Marketing
All of these different channels rely on each other to a degree. They revolve around your ‘hub’ and rely on content marketing.
For instance: Google Ads will result in data about your keywords that convert. Those converting keywords can become content like blog posts, static pages (the ones accessed from the menu on your website) or video.
The most engaged content on your website could be turned from copy to an infographic, a PDF guide etc
Content Marketing Plan
What makes you different is what you produce on your website, what you send in your email or app or your social following.
It’s a competitive space so investing time in knowing your prospects (research + persona marketing) and giving them what they want so they become customers. THEN! Encouraging them to be repeat visitors / buyers and also evangelists (influencers) for your brand. That’s one of the keys that unlocks integrated successful digital marketing.
Content Marketing Plan
Most of digital marketing involves technique. From Google Ads to Search Engine Optimisation, that’s technical knowledge. What will make you stand out is original and creative content. We’ll help you find and test the content that works for your small business.
Marketing Plan – SOSTAC Overview
SOSTAC is a marketing plan model. It’s a great way to build the foundation of your marketing efforts.
What it is:
- Situation
- Objectives
- Strategy
- Tactics
- Actions
- Control
Situation
Where is the business now?
Objectives
Where does the business want to go?
Strategy
How are going to get there. The big idea.
Tactics
The details of the strategy.
Actions
What we actually need to do to make this happen, by when and by who?
Control
The people, the budget and how you are going to measure success.
What Makes Conversion Detectives Different
A systematic process gained through experience with a variety of clients in different markets. We combine that knowledge with a creative angle and we mean CREATIVE.
We can carry out all the functions of a full service digital marketing agency in a creative and collaborative manner that will bring in the revenue.
No Harm in a Chat
Give us a call or an email and we’ll be happy to chat and take you through the options. We can start at a fee in tune with your budget and grow with your business. A sense of collaboration and an open mind is all we ask.
What success has Conversion Detectives had?
Read our client success stories.
Traffic Growth Case Study – Lucy Bee
Lucy Bee sells organic & ethical food and skincare products.
Traffic growth to lucybee.com over one year,
125% new users,
attracted by original content
Contact Conversion Detectives Todayfor a friendly no obligation chat
Let’s have a chat
Fill in the form above or click below for our contact page.
How long is a digital growth project?
Well, it’s not overnight. If you are committed to growing your business online then you have to invest time. A thorough audit of your online business is the starting point. After this research it is a question of creating proritised actions.
You may see results in a month, if you have the budget and the traffic to your website. It could take three months to a year. The best way of seeing digital growth is as a virtuous cycle. That is build digital growth into your business.
What does a digital growth campaign cost?
You have to spend money to make money. It’s true of all we do in marketing. Starting with an audit can start at the best part of a thousand pounds, but you stand to gain big time. T
A particular project can be done on a fixed fee over several months. It also depends on the people you have in your business that can help. So, you are talking about using an agency for a set number of hours per month. See our Pricing Packages for hourly rates.
An idea of what is entailed can be found on our blog post ‘Website Conversion Optimisation on a Budget'.
What makes a good digital growth agency?
Method. Creative thought. Consistency. Measurement and a willingness to make a difference are also up there but in the main it’s how you, as a client, get on with the agency. It’s a collaborative business and a creative one. You’ll most likely have to make changes to how you see your business digitally.
What sort of results can a digital growth company create?
What do you want to achieve? Is it principally revenue? We’ve seen a 20% increase in sales from a new website build. Is it influence? We’ve had a client grow their email list from a few hundred to 30,000 in 18 months. Is it branding and creating a community, your tribe? We’ve had a hand in building social following to tens of thousands.
Owner
Conversion Detectives Ltd
About Conversion Detectives
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
Conversion Detectives
is incorporated as a
Private Limited Company.
Company No: 10690806