About Me I’ve been collecting creativity tools since I first had the ambition to be a comedian and write my own material. That didn’t quite work out (nothing bad, just not for me) and I found that I wanted to write original stuff, So, I kept up a ‘tool chest’ of usable ideas to make myself more creative. Once you start building your ‘tool chest’ and practicing the tools become instinctive....
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Storytelling eh? I write stories at the weekend. Just finished writing a trilogy of plays (full length, took two and a bit years, working on Saturday mainly). I’ve sent them off into the wild, even to the National Theatre (well, ambition is a good thing). So, I decided I wanted to write a story that was simple. The idea being it would test the ground for a massive story world. I won’t bore you with the details of this story world, who...
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Being creative is about seeing the pattern and breaking that pattern, then realising that that is in itself a pattern. If you have a pattern then you’re likely to be suffering from digital marketing sameness. Then understanding you’ve been thinking too much and you have to sit down for some tea and cake. I’m a creative junkie. Love it. Love making something new. Love creating. Love joining dots that have never been joined...
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I’m rather obsessed with creative content for online marketing. It combines two things I enjoy, creative fun and digital marketing. I had an ambition to be a standup comedian years ago. I even did some gigs but it wasn’t what I wanted. I did know that I wanted to be as creative as possible. I wanted to know how to create original work. First it was for writing funny material for myself and then writing for others. I still write...
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I first came across persona marketing when working for Apple. How well did it work? The US had come up with persona who used this particular piece of software. Each had a name, a stock image and some blurb. The US used them as a basis for ads including mighty big billboard posters. Each had a business card. I thought this was neat. But the business card was way larger than our logo and in one case featured a massive business card with...
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