Well, I love anything to do with originality and digital marketing. I’m at a loss to understand why transmedia storytelling is not better known. Creating a story world is going to create interest, awareness and community. Therefore storytelling will increase sales. So, why don’t we see more of this idea? Perhaps you have an insight you’d like to share? Story Worlds Everywhere We do see story worlds and transmedia storytelling a...
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Here’s a bit of fun. I do have a slight obsession with pirates. O’ you’re thinking the popular culture references ”Awwrrr Jim Lad!”, Walking the plank and the Jolly Roger fluttering in a strong Caribbean breeze. Not surprising. We’re going to break some clichés in a mo’. Therefore creating pirate digital marketing. But I’m going to make a statement… Profitable Digital Marketing Needs Pirates Because: Pirates break convention Piracy...
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I’ve decided to trial podcasting for my business, Conversion Detectives. I thought it would be interesting to keep a diary of the journey. Isn’t everyone doing podcasts? That reminds me of a line Peter Cook came up when another party guests said: ‘I’m writing a novel.’ Peter Cook replied: ‘Neither am I.’ God he was good wasn’t he? Why a Podcast? Everyone is doing it. So is this jumping on a bandwagon that has been running...
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I’m on a mission. Well, a journey, you know what? I’m Pi**ed Off! Very much so with marketing people talking about storytelling. Here’s one example taken from a site that appears for the search ‘storytelling in marketing examples’ What is Storytelling? A story is an “account of imaginary or real people and events told for entertainment,” and storytelling is simply the art of sharing a message in the form of a story. You had to...
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I tell stories. I tell them in many forms. I once won a handful of DVDs for pitching a comedy sketch (short story) in a tweet. Are there storytelling rules? Well, no, but you have to know the rules to break them properly. ‘Celebrity waterboarding goes horribly wrong when Sarah Palin gargles the Star Spangled Banner.’ Sarah Palin, that dates it somewhat. I suppose I could substitute any name and still get a laugh. The Power...
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