Social Marketing


This is an idea that came wholly from a client.   Influencer isn’t Always a Bad Word Anyway, the client knew an influencer involved in the fitness industry.  This person has a huge following on Instagram, Twitter, Facebook and YouTube. My client’s following was nothing to sneeze at with over 160,000 Instagram  followers and regular high quality fun and educational content. So, the client, also a trained beautician, said they’d really...

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When you first start building a following on any social network it’s a great buzz as the numbers rack up. But what of the social marketing stats?   I have 10,000 followers! I have 100,000 followers! It’s really great but what are they doing?   You see the following is a vanity stat, a term I first read on a blog by Avinash Kaushik the guru of analytics.   It’s just a number.   What are your Followers Doing? That’s the main point of...

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