If you’re a startup or a small business what can you do to optimise your website for conversions? Conversion Optimisation Put simply this is increasing the amount of purchases or signups from your existing traffic. Conversion optimisation is the pinnacle of digital marketing. When you have enough visitors and data then you can go down the route of a regular programe. If you have vast amounts of traffic you can look at multivariate...
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Do you get annoyed when a website popup appears while you are browsing? Or are you immune. Me? I’m quite immune these days. I like them as they can grow an email list or make a sale more likely with very little effort. Consideration The marketing model I like best is Awareness, Consideration, and Purchase. So, once you have a visitor (that’s the Awareness sorted then) you want them to ‘Consider’ (and you want to know who they are)....
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