Why are you looking for a ‘magic bullet for your marketing?’ You’re as likely to find a unicorn in a gold mine and win the lottery. Artificial Intelligence isn’t a magic bullet that will solve your digital marketing and make your business grow. In this observation of A.I. The Good, The Bad and the Ugly of A.I. Get Rich Quick Ask Yourself About Online Tools How Does the Tool Work? Scraping Email Addresses Consequences PLUS...
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When it comes to choosing tools for digital marketing you have to ask yourself, ‘Will this tool lead to an action?’ Pretty Tools for Digital Marketing Remember the ‘tool makers’ will have employed top marketing people and copywriters to seduce you into taking a subscription. ‘Action This Day’ If a tool doesn’t give you an action that will benefit your business by making or saving money then pass. Ask Yourself: What is...
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Conversion Detectives We do a variety of activities for clients and I got to wondering, again, can we be more efficient and what makes the difference in the tools / software / apps / extensions we use for digital marketing? Excluding the Obvious Tools What makes the difference? What if we exclude the obvious tools then what are we left with that makes that difference? Which are the core we can’t do without? Excluding: Productivity...
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One of my favourite tools for shortcutting digital marketing success is the Landing Page Analyzer from Unbounce. How Does it Work? Well, you just pop in the URL of the page you want to test and add: Does your landing page have a form? Traffic sources 3 – 5 keyword phrases Current conversion rate and: Some details about yourself What does it do? The analyzer returns results on: Page speed Mobile friendliness Conversion-centered...
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Page Load Time in 3 Words: Google, Frustration, Tools Site Speed Racers I remember being at a Google Retail Summit a couple of years ago and my overriding impression was the desire for search enquires to be instant. Almost every time a Google person did a search they’d comment on the time the search took down to the thousands of a second. Google analytics offers a variety of reports on page load time. Google Analytics Reports:-...
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