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Conversion Tools


One of my favourite tools for shortcutting digital marketing success is the Landing Page Analyzer from Unbounce.   How Does it Work? Well, you just pop in the URL of the page you want to test and add: Does your landing page have a form? Traffic sources 3 – 5 keyword phrases Current conversion rate and: Some details about yourself What does it do? The analyzer returns results on: Page speed Mobile friendliness Conversion-centered...

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Page Load Time & Conversion

Page Load Time & Conversion


Posted By on Mar 1, 2018

Page Load Time in 3 Words: Google, Frustration, Tools   Site Speed Racers I remember being at a Google Retail Summit a couple of years ago and my overriding impression was the desire for search enquires to be instant. Almost every time a Google person did a search they’d comment on the time the search took down to the thousands of a second.   Google analytics offers a variety of reports on page load time. Google Analytics Reports:-...

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  I’ve been using a fantastic new SEO Tool, Linkdex. It’s a Software as a Service for everyone. You don’t have to be a Search Engine Optimisation geek to get the most out of it. Why? Well for two main reasons. First, it comes with a Task Manager and second it has an ‘SEO Assistant’.   The SEO Assistant This SEO tool comes pre-loaded with a set of tasks to start your SEO and help you on your way with the SEO Assistant. Combined...

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Conversion Tools: ClickTale

Conversion Tools: ClickTale


Posted By on Jul 6, 2011

Clicktale in 3 Words Video, Customer Experience ‘Actual Interactions’ There’s something slightly ‘barmy’ about the phrase ‘Actual Interactions.’ It appears on the ClickTale site as a description of the product. ClickTale is one of those tools that offers insight into various elements of your Website. The product records visitor sessions and you can play them back. No more guessing as you see each session in real time or...

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The Joy of Conversion Alerts

The Joy of Conversion Alerts


Posted By on Jun 3, 2011

Conversion Alert in 5 Words Human, Thought, Red Wine, Oli   Google Alerts Forever If you have a Google account you have a powerful tool called Alerts.  It’s very simple to set up and it can help you make sense of the Internet and your quest to learn and practice Conversion Rate Optimisation (CRO).   3 Way Conversion Joy We learn from other people, we want to learn about conversion best practice and we want to know how we are...

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