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Conversion Rate Optermisation


Entertaining Conversion

Entertaining Conversion


Posted By on Jul 17, 2011

Entertaining Conversion in 2 Words: The Visitor Essential Conversion Rate Optimisation Conversion Rate Optimisation is about converting more of your visitors into sales, isn’t it? It’s simple. It’s what we do. These elements are always true:- The customer is always right Customers build Web sites, not you Content is king Lost in Space I’ve recently been working on a project for a major SEO tools Website. It’s a project I’ve really...

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Conversion for the Soul

Conversion for the Soul


Posted By on Jul 1, 2011

Conversion for the Soul in 5 Words User Experience, Art, Science, Church   User Experience Chris Lake (twitter: @lakey) has written a thoughtful article ’30 User Experience Quotes to Warm Your Soul’ which asks the question is design a science or an art?   The Soul of Conversion We drown in stats. We analyse everything related to our Websites and we make actions of our data. Soulless isn’t it? What if you looked at your site as a piece...

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Marketing Speaks Volumes

Marketing Speaks Volumes


Posted By on Jun 27, 2011

Marketing in 3 Words Jargon, Buzzzzzz, Action   Marketing Jargon I’ve been in marketing for a long time. I make my living from it but I don’t believe a lot of what is preached by “marketing experts.” I’ve never got the hang of talking about “KPIs” or “Social Media Optimisation.” I don’t wish to sell stuff I don’t believe in and I don’t want to market to children. I see what we do to help a site convert as a network of ideas with...

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Social Conversion Skills

Social Conversion Skills


Posted By on Jun 24, 2011

Social Conversion Skills in 7 Words Don’t Count the Sheep Until They’re Hatched   Social Grace Do you like reading about the things that turn you on? I was reading this article by Nathan Linnell entitled ‘4 Steps to Measure Social Media ROI with Google Analytics’ and my eyelids lost to gravity. I went from “ON” to “OFF” because I want to be entertained and I want a conversation when I’m learning about any aspect of Conversion Rate...

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Google Led, Google Fed

Google Led, Google Fed


Posted By on Jun 20, 2011

Google Led and Fed in 5 Words Individual, Custom, Google, Bubble Bursts   Google Does This Google Does That Google is a massive force and wants it’s customers to have the best possible experience. Search is more individual and a new tool or service lands on the scene with the regularity of tax increases.   Why Do Google Do That? Yes it’s service and yes it’s money but mostly it’s about making an individual experience. Did you know...

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