Online Value Proposition in 5 Words: Instant, Touchstone, Conversion, Me, Test What Does Your Website Offer? We know exactly what our Website is offering, don’t we? We concentrate on creating all manner of content (words, images, video etc) based on what we are selling or promoting. Your Website may have what it does in the actual domain name and you may think that’s enough, it’s obvious isn’t it? Instant Summation Does your...
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Categories, Structure and Navigation in 5 Words: Words, Map, SEO, Time-Saving Sometimes it’s easy to work out which categories your site needs and that will dictate your navigation for your visitors. But have you found all the words possible? Falling Down The Word Mine With an e-commerce site, your product and your product ranges will be neat and easy to follow and the navigation will be simple but what if you are offering a...
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Case Study in 6 Words: Health Business, E-commerce, Re-Skin, Online Marketing Recently I did a report for a natural health website based in Hertfordshire. Revenue increased by 130% in the first 6 weeks compared with the same period the previous year. How did that Happen? It started with an Advanced CRO Report (including a 60 point competitor factor comparison table) Site analytic reporting & keyword research Site Specification,...
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Conversion Rate Optimisation Resources in 7 Words: Conversion Experts, Conversion XL, 25 CRO Tools The great thing about working in Conversion Rate Optimisation is the other people that do the same thing because they share. The following is a brief list of some great CRO resources, including the best CRO experts, testing your selves and an endless resource of clues and ideas to making more traffic into sales for your website. ...
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Competition Conversion in 2 Words: Competitor Research Influenced By? I remember a comedian being asked who were his major influences and he replied: “Do you mean who do I steal from? The best.” We were recently commissioned to review 5 of our client’s competitor sites and do a competitive Conversion Rate Optimisation Report for each and so we learnt a lot. Is this theft or in ‘geek-speak’ simply ‘reverse-engineering?’ If you want to...
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