Do you get annoyed when a website popup appears while you are browsing? Or are you immune.
I’m quite immune these days. I like them as they can grow an email list or make a sale more likely with very little effort.
The marketing model I like best is Awareness, Consideration, and Purchase. So, once you have a visitor (that’s the Awareness sorted then) you want them to ‘Consider’ (and you want to know who they are).
The Popup handles this very well. The visitor is interested and looking around your website. Now a nudge. What do you offer?
Guides can work very well. A nice fat and jolly PDF packed with interesting facts, learning or fun. But I suspect visitors are so overwhelmed with something to read that an automated email sequence is better. You know an ‘on-boarding’ series introducing a product or service.
I’ve seen many an email list grow with a simple website popup. Sign up and get x amount of tips over two weeks. I’ve also seen average open rates of 60%.
One list we grew put on 1,500 new subscribers in a month with a pop up for an automated email giving a tip a day for fourteen days for being healthy in Autumn.
A simple one put together for a client last Christmas added £7.5k in revenue in ten days. The website pop up just directed them to the online shop. There wasn’t even an offer.
It worked because the traffic coming to the page with the popup was of high quality. It was interested. It was also the lead up to Christmas and peak gift buying season.
Would there have been £7.5k in revenue if the popup wasn’t there? I think not. The traffic to the Shop from the domain home page was mostly new.
What if you used a pop up to increase reach for your business? How would you go about it?
If you’d like to bounce some ideas with Conversion Detectives let us know. We like to help.
About Conversion Detectives
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
We use the full mix of digital marketing creating a blend specific to your business. From digital strategy to the tactics (how to go about that strategy) and the actions that make it happen.
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