Conversion Detectives Ltd
Conversion Detectives is an established content marketing agency in Hertfordshire.
We believe that the biggest difference you can make to your online marketing is original content creation.
What is Content Marketing?
Content marketing is the creation and distribution of valuable ‘content’ (videos, blog posts, social media posts, infographics, calculators etc.).
Content must be relevant, consistent and fun. The aim being to create an action, not just a sale but also something worth commenting on and sharing. Therefore creating confidence in your business (as social proof) and starting word-of-mouth.
Content should be part of your ‘earned’ traffic source. It requires thought.
The Content Marketing Process
The process is different for every business. It has to be. Below is only part of what Conversion Detectives offers.
People
We always start with people. We build your people into a virtuous cycle of continuing content success.
Analytics tells you what people are doing but not the why, so we build you, your team and your customers into content creation.
1. Research
Research starts with meeting you for a long chat about your customers and business.
Tip
Google Search Console (make sure you have this for your site. It’s free)
We’ll research keyword phrases that potential customers use for search and use that as a starting point. We use the keywords to start working on categories of content relevant to all your customer types.
2. Segmentation & Themes
Once you segment your customers you can be more personal, more focused on the content. Themes will appear. Themes relevant to each customer type/demographic and some relevant only to one type.
3. Persona Creation
We’ll come up with fictional customer types. Persona creation is like creating characters in a play. You get to know them. You can then write copy etc for just them, being even more personal and focused.
4. Content Schedule
Which content when? We’ll look at the seasonality of your business, your sales cycle and potential for up-selling or cross-selling.
Then we can plan the content for maximum effect.
5. Content Creation
Content comes in many forms so we’ll try different types. We’ll also look at how this content can be amplified for maximum return on investment.
6. Publishing Content
Which networks will work best? We’ll trial different content on different platforms including your website and blog.
7. Analytics & Reporting
We’ll create a Dashboard recording the success of content. The Dashboard will be unique to your business. It will take into account metrics such as brand term search as an indicator of your content marketing success (this is why you need Google Search Console on your website).
A Proviso
The days of great organic reach across social platforms have faded. Now we look to have less organic reach to start and promote with social advertising and the nurturing of micro influencers.
All our Digital Marketing Services
Our services include:
What success has Conversion Detectives had?
Read our client success stories.
Your Content Marketing Direction
Our policy is to explain, simply, the strategies we create. We then manage a system of powerful digital marketing tactics. Account maintenance that is keeping your business continually improving is part of our nature.
Testimonials
SEO Consultant
- Sam G., Digital Marketing Consultant
Smart Planet Marketing
- Paul A., Smart Planet Marketing
Signature Gifts Ltd
- Mike Herbert, Director Signature Gifts Ltd
Wates Living Space
- Barry Critchell, Analyst Developer, Wates Living Space
Elan Media
John Cook, Elan Media
Blue Planet Diagnostics
- Benjamin Tilly, Blue Earth Diagnostics
The Trauma Practice
Matthew Alderton, The Trauma Practice
Majestic SEO
- Dixon Jones, Majestic
Webgains
- Sheema Luca, Marketing Manager
Traffic Growth Case Study – Lucy Bee
Lucy Bee sells organic & ethical food and skincare products.
Traffic growth to lucybee.com over one year,
125% new users,
attracted by original content
Let’s have a chat
Click below for our contact page.
How does content marketing work?
Content marketing attracts organic, search traffic. It also attracts links from other websites (which will send pre-qualified traffic that has some form of ‘intent.’) It also creates brand awareness and word-of-mouth. This factor means your content getting shared and your brand reaching more people.
People trust a business more if they believe in the content. If people believe they become part of your business, part of your ‘tribe.’ Therefore they will promote your business.
How do you create a content marketing schedule?
You’ll know the seasonality of your business. But we’re also look into the traffic to your website, if you have the data. If you’ve just started we’ll use services like Google Trends.
How do you come up with creative content ideas?
That’s all we live for at Conversion Detectives. There are a number of tools we use, o’ and graft. Here’s a post with three ideas to make you more creative.
How do you track content marketing success?
There’s more than one-way and more than one tool. But you can’t beat eyes on the post and gathering true engagement. True engagement is what people are doing with that post. Are they sharing, tagging people, commenting or reacting?
You can also look at minutes watched for videos or time on page for a post or page. Alongside that you can look at your brand mentions. Are they increasing?
About Conversion Detectives
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
Try our digital marketing jargon buster.
Conversion Detectives
is incorporated as a
Private Limited Company.
Company No: 10690806