Page Load Time & Conversion

Posted on Mar 1, 2018 | 0 comments

Page Load Time in 3 Words:

Google, Frustration, Tools


Site Speed Racers

I remember being at a Google Retail Summit a couple of years ago and my overriding impression was the desire for search enquires to be instant. Almost every time a Google person did a search they’d comment on the time the search took down to the thousands of a second.


Google analytics offers a variety of reports on page load time.

Google Analytics Reports:-

  • Which landing pages are the slowest to load
  • Report on which campaigns correspond to faster page loads
  • How load time varies by geography
  • Different browser and device load times


Conversion Thinking

How does site speed affect how your visitors convert to sales? Site speed will affect how much traffic you get from Google (currently 90%+ of the search market) and it will also have a huge impact on converting a potential visitor to your site. You’ll see people quoting three seconds and that or less is about right for a load time on mobile devices.


Frustration Means Less Traffic

I believe you should make an effort to test the page load time and do everything to optimise the time it takes to load on a regular basis


Site Speed Tools



Google Lighthouse

There are other tools out there but these will report on the load time AND suggest how to speed the page up.


Testing your site speed load time should be a regular practice and most certainly done after any major work.


All the best,

Jim Signature

Understanding Digital Marketing10 emails, 10 suggestions & 10 actions