I came across Lumen5 the other week. Someone I follow on Linkedin had created a video which was an ‘eye catcher’.
Lumen5 is a video creation platform powered by A.I.
Anyone, I repeat, anyone can use the platform for some stunning videos. It is so easy that you can make a video and publish it within minutes.
Time to Learn
Well, it took me rather longer than a few minutes to make the first video. I had to think about the idea most relevant to use it with. Then, me being me, I had to write an outline.
If you’re making content and you come to video then think of it as three acts as in creative writing:
- The Setup
- The Complication
- The Resolution
That’s creative writing in a rather simplistic nutshell.
With Content Marketing:
- The Hook
- The Emotional Benefits
- The Call to Action
Again, simplistic. You have to have a visual hook for your video while remembering that the thumbnail and the video title contribute A LOT.
The Genius of Lumen5
- It’s drag and drop
- There is a huge gallery of clips
- Video can be resized for any format
- Instantly change the length of a clip
- Move your clips
- Facebook newsfeeds, stories and carousel ads
- Instagram various
Starts at $29 pm
A small price for such a useful product.
You are limited to 720p resolution on the starter plan and you have to go to the $79 pm plan to gain the ability to have 1080p resolution and choose fonts and colours.
Tech Radar was pretty keen on Lumen5 but had this to say:
It’s a shame though that there’s no way to add a voice-over to the video and this definitely feels like a missing feature. There are also no colour correction tools, so if you’re going to be using your own media, make sure it looks as good as it can before you upload it to Lumen5.
Trustpilot currently has 13 reviews with an average of 4.5 / 5
Go and have a play. Give yourself an hour. Have an idea for your business. Write up an outline for 30 seconds to 1 minute and give it a go. I bet you’ll be amazed.
I have no affiliation with Lumen5. I just think it is a great product for digital marketing.
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