Signs of Confidence in 5 Words: Security, Social, Testimonial, Reviews, Awards When you walk into a shop you can unconsciously pick up signals that make you confident of buying. How do you give these signals online? Security Visitors, of course, want to know that your site is safe to use. A security certificate (HTTPS) is vital for an e-commerce site or any site that needs a logon. Social Signals Having a Facebook page and...
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