CRO Case Study – Natural Health

CRO Case Study – Natural Health

Case Study in 6 Words: Health Business, Ecommerce, Re-Skin, Online Marketing Recently I did a report for a natural health website based in Hertfordshire. Revenue increase by 130% in the first 6 weeks compared with the same period the previous year. How did that Happen? It started with an Advanced CRO Report (including a 60 point competitor factor comparison...

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Conversion Rate Optimisation Resources

Conversion Rate Optimisation Resources

Conversion Rate Optimisation Resources in 8 Words: Experts, XL, Anne Holland, Diigo, 25 CRO Tools The great thing about working in Conversion Rate Optimisation is the other people that do the same thing, because they share. The following is a brief list of some great CRO resources, including the best CRO experts, testing your selves and an endless resource of...

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CRO Quick Start Guide for Digital Agencies

CRO Quick Start Guide for Digital Agencies

Digital Agencies & CRO in 6 Words: SEO, PPC, Marketing, PR, Design, Success I’ve worked with a diverse spread of agencies, from PR to Web design and from ‘Full Service’ to niche. I believe all agencies working online can benefit their agency and their clients by focusing all their work on their Website with a Conversion Rate Optimisation...

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Conversion Competition Report

Conversion Competition Report

Competition Conversion in 2 Words: Competitor Research Influenced By? I remember a comedian being asked who were his major influences and he replied: “Do you mean who do I steal from? The best.” We were recently commissioned to review 5 of our client’s competitor sites and do a competitive Conversion Rate Optimisation Report for each and so we learnt a...

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Entertaining Conversion

Entertaining Conversion

Entertaining Conversion in 2 Words: The Visitor Essential Conversion Rate Optmisiation Conversion Rate Optimisation is about converting more of your visitors into sales isn’t it? It’s simple. It’s what we do. These elements are always true:- The customer is always right Customers build Websites, not you Content is king Lost in Space I’ve recently been...

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Conversion for the Soul

Conversion for the Soul

Conversion for the Soul in 5 Words User Experience, Art, Science, Church User Experience Chris Lake (twitter: @lakey) has written a thoughtful article ’30 User Experience Quotes to Warm Your Soul’ which asks the question is design a science or an art? The Soul of Conversion We drown in stats. We analyse everything related to our Websites and we make actions...

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Marketing Speaks Volumes

Marketing Speaks Volumes

Marketing in 3 Words Jargon, Buzzzzzz, Action Marketing Jargon I’ve been in marketing for a long time. I make my living from it but I don’t believe a lot of what is preached by “marketing experts.” I’ve never got the hang of talking about “KPIs” or “Social Media Optimisation.” I don’t wish to sell stuff I don’t believe in and I don’t want...

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Social Conversion Skills

Social Conversion Skills

Social Conversion Skills in 6 Words Don’t Count the Sheep Until They’re Hatched Social Grace Do you like reading about the things that turn you on? I was reading this article by Nathan Linnell entitled ‘4 Steps to Measure Social Media ROI with Google Analytics’ and my eyelids lost to gravity. I went from “ON” to “OFF” because I want to be...

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Google Led, Google Fed

Google Led, Google Fed

Google Led and Fed in 5 Words Individual, Custom, Tailored, Bubble Bursts Google Does This Google Does That Google is a massive force and wants it’s customers to have the best possible experience. Search is more individual and a new tool or service lands on the scene with the regularity of tax increases. Why DO Google Do That? Yes it’s service and yes...

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Just Add Optimisation

Just Add Optimisation

Just Optimisation in 5 Words Optimisation, erm Optimisation and Optimization Just add the Word I came across this post the other day on the Get Elastic site, 14 Ways to Optimise Your Ecommerce Marketing. It’s a very useful article and goes on to list the 14 tips. Now can you spot what they’ve done? SEO – Search Engine Optimization SMO – Social Media...

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Conversion Killer Winners

Conversion Killer Winners

Conversion Killer Winners in 5 Words Long Page, Longer Page, Wallpaper Positive Take This article on Econsutlancy stirred a tiny bit of controversy. How do you turn your site conversion killers into winners? The article by Fabian Alvares has a comment comparing what it advocates with one of those long ‘sales letter’ pages beloved by some marketers. What I...

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Want to Understand Analytics?

Want to Understand Analytics?

Analytics for CRO in 2 Words Occam’s Razor The Best Blog About Website Analytics Ever! Avinash Kauskik writes a blog about analytics called ‘Occam’s Razor.’ He’s been going for 5 years and his posts are packed with insightful, honest and actionable ideas. He’s also written the best guide to analytics called ‘Web Analytics: An Hour A Day.’ He’s...

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CRO Writing Tips #3 – Your Audience

CRO Writing Tips #3 – Your Audience

CRO Writing Tips in 5 Words Who, What, Which, How, Why The Big 5 I love lists. Checklists I call them and I have them for everything I do for Conversion. You can’t have enough lists can you? You’ll never forget anything. Most of my lists are in Excel, some in a database and quite a few in Word documents. Some Ideas to Write for Your Audience There are many...

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The Art of Conversion by Oli Gardner

The Art of Conversion by Oli Gardner

The Art of Conversion in 5 Words Human, Thought, Red Wine, Oli Science Bores Me Science is fun for some and logic is important, so is deduction and anylsis but we lose a part of ourselves if we lose sight of the art of what we do. The intuition, the learning from an expression or a thought as opposed to the hard slog of study. The Conversion Art Oli Gardner is...

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What Price Conversion?

What Price Conversion?

Pricing’s Effect on Conversion 5 Words: Pennies, Sensitive, Cash, Voucher, Stuggle The Penny Drops I worked for a major online reseller of hardware and software. It was mostly catalogue driven when I started and we advertised in a lot of magazines. Every week we were tasked with doing a price comparison with our competitors. Every week I’d undercut them and...

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What is Visitor Engagement?

What is Visitor Engagement?

Visitor Engagement in 5 Words: Slideshows, Video, PDF, Forms, FAQ Jargon Everywhere I say ‘engagement’ to prospective clients and I can see I’ve ‘mis-spoken.’ Jargon is a part of every industry and we try to talk in plain English. So what does ‘engagement’ mean in Conversion Rate Optimisation? A Visitor Doing Something It could just mean reading...

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My Kingdom for a Menu

My Kingdom for a Menu

Website Menus in 5 Words: Hierarchy, Category, Consistency, Sign-Posts The more I look at Websites the more I wish there was just one menu system. You know we would not have to guess where the information is we want. If only every Website had a good internal search engine. Website Hierarchy We have written before about the importance of getting your Website’s...

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Act Like Detective CRO

Act Like Detective CRO

CRO Detective in 5 Words: Prejudice, Visitors, Survey, Feedback, Evidence A detective will examine all the different elements of the case and look for evidence. When examining your Website for clues to improve your Conversion Rate Optimisation do so without prejudice. Be ‘Detective CRO.’ Website Prejudice We all act differently and each of us...

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Visitor Engagement Tips

Visitor Engagement Tips

Engagement 5 Words: Interact, Click, View, Listen, Watch In CRO terms engagement is getting your visitors to do something on your site. This is more than being ‘engaged’ in reading the copy. Why Clickity-Click? The more a visitor finds to do, to interact, with your site the longer they will stay and the more likely they are to go further down your sales...

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What’s An Online Value Proposition?

What’s An Online Value Proposition?

Online Value Proposition in 5 Words: Instant, Touchstone, Conversion, Me, Test What Does Your Website Offer? We know exactly what our Website is offering, don’t we? We concentrate on creating all manner of content (words, images, video etc) based on what we are selling or promoting. Your Website may have what it does in the actual domain name and you may think...

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Why Are Categories Important?

Why Are Categories Important?

Categories, Structure and Navigation in 5 Words: Words, Map, SEO, Time-Saving Sometimes it’s easy to work out which categories your site needs and that will dictate your navigation for your visitors. But have you found all the words possible? Falling Down The Word Mine With an ecommerce site your product and your product ranges will be neat and easy to follow...

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Seasonality and Conversion Rate Tips

Seasonality and Conversion Rate Tips

Seasonality in 5 Words: Calendar, Editorial Schedule, Competitors, Categories Business Seasonality How seasonal is your business? When are the peak times? Sam and I worked for a personalized gift company and as you can imagine it was Christmas that drove the business followed by anniversaries and birthdays. It was easy (using Hitwise) to find the anniversary...

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Benchmarking for Conversion Rate

Benchmarking for Conversion Rate

Benchmarking in 5 Words: Goals, Action, Action, Action, Action CRO Benchmarks How well is your Website performing? What are the important measurements for your business? Is it just the number of sales? All businesses use, jargon like Key Performance Indicators to judge how well they are doing. Statistics and Website Conversion “Eighty-two point six per cent...

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What are Signs of Confidence?

What are Signs of Confidence?

Signs of Confidence in 5 Words: Security, Social, Testimonial, Reviews, Awards When you walk into a shop you can unconsciously pick up signals that make you confident of buying.  How do you give these signals online? Security Visitors, of course, want to know that your site is safe to use. Social Signals Having a FaceBook page and visitors seeing friends who...

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Nice Website! Who Built it?

Nice Website! Who Built it?

Who Built it in 5 Words: Designer, You, Audit, Visitor, Segments Do you like the way your Website looks? Did you spend hours tinkering with it? Do you think it could produce more revenue? Designers Know Nothing OK so it’s a bit of a generalization and what it means is designers like a site to be neat and tidy. Designers who care about how their design will...

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Conversion Rate Audit

Conversion Rate Audit

Conversion Rate Audit in 5 Words: Plan, Invest, Improve, CRO, SEO Have you had your Website for a number of years? Do you think that site can produce more revenue or sales leads for your business? Should I Spend my Money on SEO or CRO? We would say both and yes that’s because it’s our business but it’s also what we believe in. A Website should have be...

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5 Conversion Rate Testing Tips

5 Conversion Rate Testing Tips

What Should I Test on my Website? It can be daunting to start testing your Website to aid conversion of visitors from prospects into customers and eventually into brand loyalists. These 5 tips are just a staring point that we hope gets you thinking about how much more business you can get from your Website. 1.     Test Your Important Pages For most Websites...

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What is Conversion Rate Optimisation?

What is Conversion Rate Optimisation?

CRO in 5 Words: Research, Hypothesis, Testing, Refinement, Confidence If you’re not in the online marketing industry it’s unlikely you’ve heard of Conversion Rate Optimisation. I’ve been asked to explain it whenever I meet non-online people (that’s the majority). Here’s the definition from our own Conversion Rate Optimisation Glossary. Conversion...

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