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Online Value Proposition in 5 Words: Instant, Touchstone, Conversion, Me, Test   What Does Your Website Offer? We know exactly what our Website is offering, don’t we? We concentrate on creating all manner of content (words, images, video etc) based on what we are selling or promoting. Your Website may have what it does in the actual domain name and you may think that’s enough, it’s obvious isn’t it?   Instant Summation Does your...

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Why Are Categories Important?

Why Are Categories Important?


Posted By on Feb 9, 2018

Categories, Structure and Navigation in 5 Words: Words, Map, SEO, Time-Saving Sometimes it’s easy to work out which categories your site needs and that will dictate your navigation for your visitors. But have you found all the words possible?   Falling Down The Word Mine With an e-commerce site, your product and your product ranges will be neat and easy to follow and the navigation will be simple but what if you are offering a...

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CRO Case Study – Natural Health

CRO Case Study – Natural Health


Posted By on Mar 5, 2013

Case Study in 6 Words: Health Business, E-commerce, Re-Skin, Online Marketing Recently I did a report for a natural health website based in Hertfordshire. Revenue increased by 130% in the first 6 weeks compared with the same period the previous year. How did that Happen? It started with an Advanced CRO Report (including a 60 point competitor factor comparison table) Site analytic reporting & keyword research Site Specification,...

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