CRO Writing Tips #1

Writing Tips 5 Words

Use one word, not four.

Writing is easy. Use a few words. It makes the point quicker.


Jargon is the Devil

Never use a foreign phrase, a scientific word, or a jargon word if you can use a simple one. Visitors scan the words on a page. Then they read. It’s not a novel or a page from The Radio Times. It’s a Web page.

Why use the word “Interface.” When you “talk with” visitors.

You may have “core competencies.” We have stuff we’re good at.

Mission statement.” Belongs in the 90s.

User friendly?” Perhaps “easy-to-use” makes more sense.

Website Copy Tip

Aim for sentences of 16 words maximum. You are competing with a lot of other words on your competitor’s sites. If a visitor finds your page easy to read and gets the information quickly, you win.

My Opinion

Words are cheap but don’t use a lot of them.




Sam Says

Can I have a word Jim?



OK so long as it’s not Hippopotomonstrosesquippedaliophobia. Which I’ve just looked up and ‘found’ it means ‘The fear of long words.’


Do you want to know more about Conversion? Read the Conversion Detectives CRO FAQ (is that jargon?) here.

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