CRO Quick Start Guide for Digital Agencies
Digital Agencies & CRO in 6 Words:
SEO, PPC, Marketing, PR, Design, Success
I’ve worked with a diverse spread of agencies, from PR to Web design and from ‘Full Service’ to niche. I believe all agencies working online can benefit their agency and their clients by focusing all their work on their Website with a Conversion Rate Optimisation approach.
Starting with Conversion Rate Optimisation
I love CRO. Why? Because of it is immediate, it’s powerful, it works and the fact that every online business offers a new opportunity. It’s super personalised as you have to learn about a business, it’s customers and the reason it exits. It’s a human approach to a virtual world.
I believe in empathy for the customer and giving them the best experience to make THEIR Website. If you approach CRO from this angle you’ll be making a happy customer, who makes a happy business-agency-CRO-consultant.
CRO Quick Start for Agencies Book
To help digital, SEO, Web design, PR, PPC, Marketing and other ‘hybrid’ agencies gain an edge on their competition here’s a handy Quick Start Guide to Conversion Rate Optimisation for Agencies…PDF, Phew! A bit long winded but have to cram in the key words don’t we?
What’s in the CRO Book?
- What is CRO?
- How to Improve Conversion Rate
- Why an Agency Gains by Using CRO
- What is a CRO Report?
- CRO, a Potted History
- 14 Conversion Examples (suggested by ConversionXL)
- CRO Tool Examples
- Conversion Detective’s Packages
- CRO & SEO Glossary
Further CRO Reading
I learn a lot from other CRO businesses. It’s no secret. I recommend:-